Bloggers and Influencers are governed by the Federal Trade Commission’s (FTC) Endorsement Guides. The Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. An endorsement must reflect the honest opinion of the endorser and can’t be used to make a claim that the product’s marketer couldn’t legally make.
In addition, the Guides say, if there’s a connection between an endorser and the marketer that consumers would not expect and it would affect how consumers evaluate the endorsement, that connection should be disclosed. For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear. The same is usually true if the endorser has been paid or given something of value (even if in trade) to tout the product. The reason is obvious: Knowing about the connection is important information for anyone evaluating the endorsement.
What does that mean for the blogger/influencer? You are REQUIRED to disclose. There are specific ways you must do this. I have created any easy-to-follow downloadable PDF to guide you in this process and ensure you won’t be violating any FTC rules. Because the government has been cracking down and is known to fine bloggers and social media influencers who are in violation.
Contact me for consulting services or to purchase the download for just $30!